Rosalía Eclipsa to Sydney Sweeney prior to 'Euphoria' together with his sensual marketing campaign for Calvin Klein

Rosalia This is a development once more. The Catalan singer, who had already conquered manufacturers like Dior or New Steadinessis the brand new symbol of Calvin Klein in his selection of undies for the autumn of 2025. The American company, who has prior to now relied on names corresponding to Kendall Jenner or Dangerous Bunnyhas now opted for the Spanish artist, captured by way of photographer Carlijn Jacobs in a chain of pictures that blend Sensuality and surreal visible language.

The marketing campaign displays Rosalia with legendary homes of the home – from fasteners to denims – in a suggestion that seeks to modernize the emblem codes. The artist herself has identified that collaboration has a unique worth for her, as a result of He has been the usage of Calvin Klein below a decade for greater than a decade as a part of his day by day cloth cabinet.

Nice genes

The release arrives weeks after the starring one of the vital undisputed actresses of the present landscape, Sydney Sweeneywhich has been the face of the final American Eagle marketing campaign. The American actress led an promoting technique below the motto “Sydney Sweeney has nice denims”who performed with ambiguity between denims (denims) and genes (Genes). An concept that, some distance from going overlooked, lit the controversy for its imaginable affiliation with genetic variety theories.

The talk across the Sweeney marketing campaign divided public opinion in the USA: whilst some crossing it insensitive and connected to unique good looks stereotypes, others celebrated it as a provocative gesture in step with a “anti-woke” speech. Even politicians like Ted Cruz and Donald Trump They left in protection of the actress, underlining The cultural and political burden that ended up producing a easy denims.

Excellent pals

The distinction between the reception of each campaigns is essential. Whilst American Eagle's proposal sowed a incendiary controversy, Calvin Klein's with Rosalia It’s been won as a show of ingenious energy and scenic presence. Two other methods that, apparently, installed entrance of 2 of the ladies, just right pals in actual existence, who will quickly proportion display in one of the vital influential collection of the decade: Euphoria.

After months of uncertainty, the filming of the 3rd season of fiction created by way of Sam Levinson He began final February and can arrive one day in 2026. The collection, which is able to quickly bounce within the narrative to turn the protagonists past the Institute, will characteristic invited stars like Sharon Stone and, in a outstanding means, Rosalia. The Spanish singer will debut with a personality no longer but printed, however that may permit him to deploy a broader interpretive report after his temporary revel in within the cinema with Pedro Almodóvar.