Rhett & Hyperlink’s Legendary Names Melinda Petrow SVP Target audience Construction

Legendary, the electronic leisure studio based by way of YouTube stars Rhett & Hyperlink, employed electronic advertising professional Melinda Petrow as senior VP of target audience construction.

Petrow maximum lately used to be head of content material advertising at Amazon’s Wondery podcast studio and previous to that led advertising and PR at Conan O’Brien’s Staff Coco podcast corporate. Over yr 15-plus profession, she additionally held a number of senior advertising positions throughout NBCUniversal’s electronic leisure divisions, together with at Fandango and Rotten Tomatoes.

The corporate mentioned Petrow will paintings to enlarge the achieve of all of Legendary’s leisure manufacturers, with a focal point on YouTube, social and shortform content material, and the Legendary Society subscription fan membership. Within the newly created position, Petrow will report back to Legendary leader ingenious officer Stevie Wynne Levine and president Brian Flanagan.

Legendary used to be based by way of Rhett McLaughlin and Hyperlink Neal (higher identified to fanatics as Rhett & Hyperlink), youth buddies from North Carolina who first met in “first-grade detention after writing profanities on their desks and later carried out comedic sketches in grade faculty,” in keeping with the corporate.

Legendary’s YouTube channels have 33 million subscribers and 12 billion lifetime perspectives, and its mixed following throughout TikTok, Instagram, Fb, Snap and Twitter tops 26 million. Legendary employs greater than 100 full-time workforce in Burbank, Calif., and the corporate is completely impartial and self-financed.

Rhett & Hyperlink host the corporate’s flagship day-to-day communicate display, “Just right Legendary Morning,” now in its twelfth yr. Visitors at the display have integrated Submit Malone, Jack Black, Ted Danson, Keke Palmer, Madison Beer, Ben Schwartz, and Terry Crews.

Pertrow lauded Rhett & Hyperlink as “true business pioneers” and mentioned: “I’m extremely joyful to be becoming a member of Legendary on their quest to take the logo and its fandom to the following degree, whilst solidifying their place because the main tv studio for the cyber web technology.”

Wynne Levine, relating to Petrow’s rent, mentioned, “Melinda’s arrival marks but some other trailblazing wager Legendary is making within the persevered expansion of no longer handiest the longest-running creator-owned logo within the recreation however the broader author financial system.” Flanagan added: “Rhett & Hyperlink have constructed Legendary right into a category-leading undertaking and potent client logo by way of combining the most efficient attributes of Hollywood studio and internet-first author trade fashions. Melinda’s implausible abilities as a digital-native marketer and expansion strategist, and her monitor file of riding effects for talent-led leisure manufacturers we’ve lengthy admired, replicate our dedication to mixing the most efficient of each worlds.”