Chiefs draw in extra fanatics in Brazil, however some categorical unhappiness through absence of Taylor Swift

Sao Paulo – The Crimson and White of the Kansas Town Chiefs ruled within the stands of the Area Neoquimica on Friday, all through its opening fit of the season in opposition to the Los Angeles Chargers. However native fans may now not cover their frustration as a result of the truth that Taylor Swift has now not gave the impression after days of expectation in Brazil.

A number of Chiefs gamers talked a couple of rising strengthen base for the group in Brazil. And the ones fanatics had been the transparent majority a number of the greater than 47,000 attendees. The Chargers, who had been the designated native group, had been booed when coming into the sphere. However they took the 27-21 victory.

Alternatively, the most important tale for some used to be the absence of Swift, who ultimate week introduced that it used to be dedicated to the closed wing of the Chiefs Travis Kelce, thrice winner of the Tremendous Bowl.

The Kansas Town Chiefs and Los Angeles Chargers input the sphere after the fit of Saturday, September 6, 2025 in Sao Paulo.

(Jeff Lewis/AP)

Right here, there have been hypothesis all through the week that Swift may make a 3rd consult with to the South American country, and the primary to the Corinthians Football Stadium, whose fanatics they see it as an amulet of excellent good fortune. The tales within the Brazilian media a couple of imaginable consult with greater passion at the Web in comparison to the NFL 2nd in Brazil.

“I’ve to mention that now he feels rather less thrilling,” mentioned Elena Sampaio, 24 years outdated and who wore a Chiefs blouse however didn’t know the names of any of the gamers. “Once I heard Taylor got here, I felt that this used to be going to be a larger match than I imagined. What a pity!”

Native fanatics who had been nonetheless searching for Swift within the packing containers needed to accept the Santos and Brazil striker, Neymar, who hugged Kelce and chatted with him earlier than the beginning of the fit.

The gang celebrated when Inexperienced Day drummer, Tre Cool, joined a gaggle of Samba's percussionists who performed earlier than the interpretations of the nationwide hymns of Brazil and america.

“The ambience in Brazil will at all times be festive. “I don't like chiefs in any respect, and it feels nice to inspire the bulk right here. I got here right here ultimate yr, I am hoping to return whilst now we have this.”

The phase -time display had the efficiency of the Colombian singer Karol G, however the Brazilian public used to be now not specifically comfy, as used to be ultimate yr when his compatriot Anitta gave the impression.

The acoustics within the sand neoquimica didn’t galvanize both. The fanatics had problem figuring out the phrases of “if I had met you earlier than”, one among Karol G. The language barrier for Portuguese -speaking Brazilians additionally brought about the surroundings to be much less animated.

“I like the NFL, the theory of ​​an element -time display right here, however this used to be somewhat tacky for a Brazilian target audience,” mentioned Vinicius Humberto, 42, a advertising and marketing specialist who attended the sport. “Indisputably there’s a studying curve on how to draw a neighborhood target audience with such a lot of global events. They’re going to be informed as a result of they’re in reality excellent on this.”

The Brazilians sounded extra excited and sang in unison when a luck of nation tune used to be performed about denial, “proof”, between the 3rd and ultimate quarter.

The NFL arranged a number of occasions in São Paulo this week within the length previous to the assembly. The league additionally backed work of art of the artists Kobra, Crica Monteiro and Leandro Nascimento, because it did ultimate yr when the Eagles of Philadelphia beat the Inexperienced Bay Packers right here.

Friday's recreation used to be the primary of 7 that can be performed this season at global venues, together with Berlin, Dublin and Madrid.

The NFL Commissioner Roger Goodell, mentioned in an interview with TV Globo all through the assembly that Rio de Janeiro additionally has the prospective to deal with a normal seasonal duel. The coastal town has the ancient Maracaná stadium, the place one of the most maximum essential fits in soccer historical past were performed.

“We can be right here (São Paulo) in the long run. However Rio is clearly a spot the place now we have some passion in taking part in in the future too,” mentioned Goodell. “We’re by no means going to depart Brazil. We can proceed taking part in right here.”