Tina Bitangcol spends her days doing what she loves: when the Edmonton lady isn’t operating as a registered nurse in labour and supply, she’s sharing her interest for all issues pre- and post-partum to tens of millions of fans on-line because the comedic, enlightening Mama Nurse Tina.
“What I’ve turn out to be truly captivated with is teaching and instructing folks learn how to recommend and reduce start trauma and feature a extra an expert, sure start revel in,” the mummy of 4 stated.
“I like speaking about it — I may just speak about all of it day.”
She didn’t intend to turn out to be a neatly of knowledge, however unintentionally and within the trenches of motherhood, Bitangcol came upon there was once an urge for food for evidence-based being pregnant and childrearing recommendation.
“I in fact began with mother comedy after which I submit, I feel, one video about labour and supply and childbirth — and it went lovely giant.”
Edmonton nurse Tina Bitangcol making an academic labour and supply video for her social media accounts “Mama Nurse Tina.”
Equipped through Tina Bitangcol
It was once her lightbulb second.
“There’s this massive want for info this present day. And I used to be like, ‘You could have the tips. You could have a truly a laugh option to ship it. Other folks appear to truly relate to it.’
“I simply type of ran with it.”
That was once in 2022.
Bitangcol began on TikTok, ahead of including accounts on Instagram, Fb and YouTube — the latter of which she stated is her favorite.
“It’s a fantastic platform for type of longform, truly, truly excellent knowledge for folks to seize directly to and watch thru and feature that to arrange for his or her start.”
Mama Nurse Tina isn’t about euphemisms or flowery “what to anticipate whilst you’re anticipating” language, as Bitangcol calls it.
She’s fair, blunt, and humorous.
“For me, that ‘what to anticipate,’ that flowery stuff, when I used to be pregnant — I’ve been pregnant 4 occasions — was once roughly a snoozefest for me,” she stated. “I truly revel in including the comedy in there, to permit extra folks to narrate to it and make the most of that knowledge to have an empowered start.”
Mama Nurse Tina tells girls they’re going to poop themselves all the way through supply (“You don’t want to make an apology. This occurs always!“) and that they don’t want to fear about having a look put in combination.
“It isn’t a good looks contest. If you happen to are available in and your legs aren’t shaved, your toenails aren’t completely manicured and your woohoo isn’t trimmed into an excellent do — lady! Me neither and I’m really not 9 months pregnant!” she tells fans in considered one of her movies.
Edmonton nurse Tina Bitangcol making an academic labour and supply video for her social media accounts “Mama Nurse Tina.”
Equipped through Tina Bitangcol
It’s the relatable, no-nonsense, tongue-in-cheek humour that Bitangcol stated many parents-to-be are in quest of as they embark on a life-changing adventure nobody can in reality perceive till they’re in it.
“Being pregnant and labour is frightening for numerous folks. If you happen to haven’t carried out it, you haven’t been round it, it may be truly horrifying,” she stated.
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She stated bringing a little of humour into the location can lend a hand folks relate and digest the tips they’re in quest of.
“They really feel at ease taking note of it versus being like, ‘Oh my God, what am I finding out about?’ In order that’s why I put the comedy in there. And likewise — that’s my persona.”
It’s obviously operating. Her Mama Nurse Tina accounts have a big following: 513,000 on TikTok, 360,000 on Fb, 352,000 on YouTube, and 245,000 on Instagram. Mixed, it’s over 1.5 million subscribers.
As is the case with all content material creators in Canada, she does no longer obtain any cash from TikTok (Canadians are ineligible for the platform’s profitable author fund that can pay out folks in puts like the US.) She stated she additionally doesn’t get cash from Instagram.
“So that you’re mainly simply giving your time and your effort with none monetary positive factors. If you’re in a position to type of create partnerships with manufacturers, then you definately’re in a position to usher in cash that approach. However for perspectives itself, it’s a non-paid gig.
“It’s only a labour of affection.”
She does, then again, make cash from perspectives off YouTube and Fb.
Bitangcol began nursing 17 years in the past within the emergency room — the place her doctor husband nonetheless works — ahead of transitioning over to labour and supply.
She went to an off-the-cuff time table as soon as their children arrived, explaining with kid care and her husband’s shift paintings, choosing up shifts right here and there was once the most productive transfer for his or her circle of relatives lifestyles.
It now additionally offers Bitangcol time to create content material for Mama Nurse Tina — a gig she says is extra financially profitable than nursing ever may well be.
She uploads a video every day, and stated there was once a finding out curve to resolve what labored and what didn’t.
“I discovered that our consideration spans are so, so quick that you simply truly must seize any person in the ones first few seconds to in fact have them have interaction with the video.
“Your video may well be wonderful (however) in case you don’t seize them in that first little bit, they’re simply going to scroll directly to the following.”
For Bitangcol, developing attractive content material begins with excellent high quality lighting fixtures and sound, plus a classy persons are attracted to. That stated, she data maximum of her content material in a nook underneath her basement stairs.
“I feel anyone can do it, if in case you have your personal persona and your personal shtick and you’ve got a little bit little bit of area — my studio is teeny tiny,” she stated.
“In case you have one thing to mention and you’ll be able to say it with your entire chest, then get in the market and do it.”
Edmonton nurse Tina Bitangcol’s basement studio the place she data one of the crucial instructional labour and supply movies posted to her social media accounts “Mama Nurse Tina.”
Equipped through Tina Bitangcol
So what are her audience maximum occupied with?
“A large number of movies that I do about start trauma in most cases pass reasonably viral and I put numerous effort into the ones movies as a result of they’re tremendous vital to me. I feel it’s truly vital to discuss the ones issues.”
Different subjects her audience relate to vary from learn how to pass to the washroom after having a child — a procedure involving peri bottles, mesh lingerie, ice packs and in a single day pads, witch hazel wipes and numbing sprays or lotions — to easily learn how to alternate a child’s diaper.
“Individuals are consuming that up and also you suppose that is not unusual wisdom, however it’s truly no longer.
“Except you’ve carried out it — and that’s the similar with anything else in childbirth — until you’ve carried out that factor ahead of, it’s an absolutely new house for folks.”
Her greatest demographic, no longer strangely, is ladies elderly 18 to 44. Bitangcol stated she now and again will get identified when out and about within the Edmonton house.
“It’s been the wildest trip,” she laughed. “I’ll run into folks they usually’ll be like, ‘Do I do know you?’ And I’ll be like, ‘Are you pregnant? Did you simply have a child?’ They usually’ll be like, ‘Oh yeah!’”
Her greatest recommendation for first-time dad and mom: do your analysis and be ready. Learn the books, watch movies like hers, select the brains of fellow dad and mom, and the most important of all, take pre-natal lessons.
“It’s truly recommended to provide you with that basis of working out as to what’s going down to your frame,” she stated.
“Encompass your self with truly sure people who find themselves there to beef up you — no longer simply to look at you will have a child — after which simply take knowledge in about sure stories.”
Edmonton nurse Tina Bitangcol making an academic labour and supply video for her social media accounts “Mama Nurse Tina.”
Equipped through Tina Bitangcol
Past teaching others, Bitangcol stated she’s made a few of her easiest friendships through being a parenting content material author.
“I’ve met like-minded girls who’re passionate, who love what they do as neatly, who’re in the market to actually lend a hand folks have a greater birthing revel in.”
She now works full-time as a content material author however Bitangcol stated nursing continues to be her primary interest. Plus, she feels so as to care for credibility together with her audience, she must be an energetic, operating health-care skilled — although most effective on an off-the-cuff foundation at the moment because of her circle of relatives’s tense time table.
“To really feel find it irresistible truly issues, I need so as to say I’m a bedside nurse,” she stated. “I don’t suppose I’d ever give that up totally.”
Past the day by day movies, Bitangcol does public talking about start trauma, has introduced a website online and is striking in combination two lessons on breastfeeding and pre-natal schooling.
“I’ve numerous interest tasks and it’s truly cool to have the time in my lifestyles to discover them.
“I’m tremendous thankful. I believe tremendous blessed.”
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