Hollywood
How Tosca Musk Crafted the Steamy Streamer
Tosca Musk loves love. Such a lot in order that, in 2016, she co-founded Passionflix, a distinct segment streaming provider devoted completely to romance.
Since its inception, Passionflix has produced 28 unique films, 4 sequence and 11 quick movies, all tailored from romantic fiction by way of feminine authors. Subscriptions (aptly priced at $69 every year) are to be had in over 150 nations, giving audiences get right of entry to to Passionflix’s rising number of content material, ranging in tone from vanilla pet like to toe-curling smut.
“Tales for girls must learn by way of girls. That’s what we do,” Musk, who serves as a director and manufacturer on Passionflix initiatives, says. “I wish to be sure that that the tales are advised for the feminine gaze. There’s a refined contact that I wish to see in our films, and I would like girls to inform the ones tales.”
Musk provides that the streaming provider predominantly draws feminine subscribers, with a rising contingency of guys becoming a member of their ranks today. Seven years since release, the trade nonetheless continues to develop: “We’re doing neatly,” she says. “We’re expanding yearly. We’re in a position to make 5, six films a yr!”
If Musk’s surname sounds acquainted – sure, she’s tech multi-millionaire Elon Musk’s sister. However let’s be transparent: the fiercely passionate ingenious is an entrepreneur in her personal proper. “I’m the CEO and founding father of an organization that’s directed over 25 options,” she says. “On the finish of the day, I’m Elon’s sister and Kimbal’s sister and Maye’s daughter. But it surely’s all just right. We’re circle of relatives.”
Musk, chatting with Selection from Atlanta the place she’s at paintings directing Passionflix’s subsequent sequence, an adaptation of J.R. Ward’s bestselling “Black Dagger Brotherhood” books, breaks down how she crafted the steamy streamer from the bottom up, why she’s keen about striking girls at the back of the digicam and the place she hopes Passionflix is going subsequent.
Why did you need to begin Passionflix? What was once the outlet within the streaming financial system that you just felt it could fill?
Our corporate shaped in 2016 and we introduced in 2017. There weren’t very many area of interest streaming platforms. There have been a handful, however now not very many. I joined a distinct segment streaming platform fortify team on the time! It was once these kinds of new streamers that have been beginning up and simply sharing concepts. I had a display known as “Tiki Bar TV” that I produced, and it was once direct to shopper. It was once so superb, the direct to shopper courting, while you made one thing that was once distinctive and really explicit, and what kind of that target market engaged. In terms of the romance novel trade, that’s an overly tight, very enticing group. I’m a large fan of romance novels. So taking romance novels and making a streaming platform the place we’d adapt them because the fan and the creator needs them tailored made a large number of sense. We knew that lets faucet without delay into the romance group, as a result of we have been a part of it.
Adapting from such well-liked novels is in fact a good way to obtain a integrated fanbase, however I do know the ones enthusiasts will have to even have robust critiques. How does catering to the enthusiasts have an effect on the way in which you select your initiatives?
We paintings very a lot so with the creator. I will’t please each fan in the market. I will do the whole thing that I will in all probability do to delight me as a fan, after which have the creator fortify that, or the creator say, ‘That is what they seem like. That is what I consider. That is what I see in my thoughts.’ So I attempt to paintings with the creator and feature them happy. And in the event that they’re happy, then confidently that passes directly to the fan.
Talking of enthusiasts, Passionflix has a top class “signature club,” which permits subscribers to discuss with movie units and attend premieres. How did that concept come about?
Signature individuals are the second one era of founding individuals. Once we first began Passionflix, I went to the Romantic Instances guide convention in Would possibly 2017. We simply completed filming our first film, “Hollywood Dust,” and we created a trailer for it earlier than the earlier than it even been reduce. We introduced it at RT to all the the attendees – like 3,000 folks. At the side of it, I introduced this chance to change into a founding member of Passionflix. And for that, it was once $100 for a two-year subscription. You were given to discuss with set, meet the actors, meet the authors, get your guide signed. We had over 4,000 folks join over a month. It was once a good way for us so that you could release our platform already with an overly robust base first of all, which is little ordinary. From there, we have been like, “What are we able to do to supply the following era of founding individuals?” That was once to create the signature club.
It’s mainly for the tremendous fan who in reality needs to be a more potent a part of our group, have early get right of entry to to content material, in reality needs to satisfy the actors and the creator and revel in what it’s love to be on set. I find it irresistible. It’s if truth be told certainly one of my favourite portions, as a result of when the signature individuals come to set, they know extra about those books than I do — and I’ve learn all of them more than one occasions!
On “Black Dagger Brotherhood,” there are fan teams that debate the lore and this whole global that’s been created. They arrive to set, and I wasn’t positive if [the characters are] dressed in their gun holsters within the scene or now not. I’m going to get an instantaneous reaction, and so they’re going to mention if they’re or now not. They’re going to provide me the solution. It’s great to grasp that the fan is so invested and I like listening to from them proper on set, as a result of we will be able to exchange it proper there, after which they’ve a power and an affect on on the way it’s being filmed.
There’s no scarcity of romance novels being printed nowadays, particularly with the upward thrust of BookTok. How do you narrow via that and pick out the appropriate books to conform?
This is if truth be told tricky! There are such a large amount of. Very thankfully now at our degree at Passionflix, a large number of authors might be rather excited for us to conform certainly one of their books. Early on, it was once a little bit tougher – now not too arduous – however they didn’t know who we have been. Now, seven years later, they’re like, “Oh, nice! And we’ve got nice references from different authors like Sylvain Reynard and J.R. Ward. We have already got about 30 books that we’ve optioned that we’re in line to shoot. We’re operating on the ones whilst we’re making an attempt to herald new ones and more moderen diversifications as neatly. And we have a tendency to check out and shoot one thing other for each and every subsequent undertaking.
We’ve got “Lick,” it’s a rock megastar romance. Then we’ve got “A Lover’s Vow,” that’s the top of our three-part Brenda Jackson sequence, and that’s a little bit extra at the suspense aspect, however nonetheless romance in fact. Then we’ve got “Black Dagger Brotherhood,” which is vampires and warriors. Previous this yr, we had “The Air He Breathes,” that in reality deeply emotional, crying film. We wish to be the whole thing to each romance lover. On the similar time, it’s introducing romance enthusiasts to other authors. We adore so that you could display selection throughout the romance style. The romance style isn’t only one factor. It’s each style, simply the important thing part must be romance.
It’s in reality vital that ladies inform romance tales written by way of girls. To not say that males couldn’t do it. Some may just. However there’s something a few lady telling the tale of what a of what a girl is going via in a romantic courting. And there are such a large amount of girls in the market that experience now not had the chance to direct or inform tales, as a result of the ones alternatives merely aren’t being introduced to them. In order that’s vital to me.
Is your subscriber base additionally predominantly girls?
We’re predominantly girls. I’m if truth be told rather inspired with the selection of males which are subscribing, and the selection of males which are changing into tremendous enthusiasts. To begin with it began with boyfriends and husbands of our audience. They might purchase the subscription as a present, after which they become obsessed. The explanation why we’re nonetheless rising is as a result of folks love love. They love to peer sure tales, and so they wish to revel in this curler coaster of feelings understanding that they’re in a protected area and so they’re going to have their glad finishing on the finish of the day. This is non-existent in the remainder of content material that’s being made at the moment. We simplest inform tales with glad endings.
A contemporary learn about discovered that younger folks need much less intercourse in films and TV presentations, however Passionflix has in reality doubled down on its steamy content material. Have you ever encountered that angle in adapting romance?
That’s information to me. They’re surely coming directly to Passionflix. On the finish of the day, Passionflix and romance novels aren’t essentially about simply intercourse. It’s concerning the connection, conversation and compromise in a courting. There are different platforms in the market that may display simply intercourse. I feel you’ll to find a large number of it on HBO, without a dedication or courting concerned. Perhaps we’re going again to these days earlier than “50 Sunglasses of Gray,” the place persons are seeking to cover what they in reality need. Passionflix is there to take away disgrace from sexuality. We must be be playing this, and we must be requesting our excitement, and we must be accepting excitement, and we must be ensuring that we’re looked after and that we’re caring for our companions. We’re there to inspire emotional energy. We’re there to inspire connection, conversation and compromise in relationships and we’re there to validate feelings. So I feel that whoever did that learn about is incorrect.
What do you envision for the following seven years of Passionflix?
I see us changing into a family title. I would like folks to speak about Passionflix and be tremendous occupied with the following film that that’s popping out. I would like us to be at each water cooler communicate. I see us because the dialog piece with each lady. Passionflix and kick back!
This interview has been edited for duration and readability.
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Hollywood
A theft: the explanation why the romance of actors Matthew Rhys and Keri Russell used to be exposed | Folks
The units Filming are traditionally a spot the place everlasting friendships and love tales of movies rise up, but in addition enmity that finally end up starring headlines within the media – there’s the talk between Blake Vigorous and Justin Baldoni that will likely be resolved in court docket. To the contrary it came about with Matthew Rhys (Cardiff, 50 years) and Keri Russell (Fountain Valley, California, 48 years previous), protagonists of the tv collection The American citizens (2013-2018), and that from the primary second they demonstrated having numerous chemistry all over the recordings. The relationship between them, who performed a wedding of spies within the a hit collection, quickly led to a courting outdoor the cameras. In fact, in the beginning they took her with general discretion. And when he exposed amongst his partners it used to be now not by means of his personal will.
“Manufacturers are very afraid when that occurs [una relación entre dos actores]. It’s comprehensible. These items typically finish briefly after which the set isn’t a pleasing position to be, ”the actor now recalled In an interview for The Instances wherein he removes his standard discretion. At first of the recordings, 12 years in the past, Russell used to be married to Shane Deary. A 5 -year marriage that ended in the beginning of 2013. Within the month of December of that very same yr, the protagonists of the collection – each have 3 nominations for an Emmy and two to the Golden Globe – had been noticed strolling in combination in a Brooklyn community. “I may have sworn that they had been a pair: they had been affectionate, they drank and laughed,” a supply then printed at the moment Web page Six. However at the moment his romance used to be now not respectable, or a minimum of now not publicly.
His secret He jumped during the air thru an incident that befell on December 2013. Round 3 within the morning, some thieves entered the actress’s rental in New York whilst he used to be there. “It used to be very in the beginning of the connection. I remember the fact that I assumed stupidly: ‘My subsequent step will outline how Keri will see the remainder of my existence’. So if I say: ‘We’re going to lock ourselves in the toilet and get in touch with the police’, he’ll suppose I am a coward. The bed room had a fire, so I left. What used to be he fascinated by? ”He now remembers the interpreter within the interview with the British media. The thieves fled after they heard noises within the home, even though they controlled to take a number of items that had installed Rhys’s backpack. The police quickly stuck the criminals, and brokers had been in control of returning them the stolen within the set of filming. And that is the reason when everybody learned their romance.
“Some of the attendees stated: ‘That isn’t Keri’s backpack, it is Matthew’ and that’s not his watch? ‘ I stated no, however everybody started to enroll in the items. ” As well as, the director of one of the vital episodes found out them ahead of he turned into public: “It used to be an intimate scene and stated: ‘It isn’t the primary time you might be bare in combination.’ You suppose you might be doing the most productive efficiency of your existence, with out revealing the rest, and you might be obviously as clear as a pitcher panel. ”
His romance used to be found out and the local weather within the recordings modified utterly. “We appeared on the faces of the manufacturers each day: ‘Please don’t separate and hate,” remembers within the British surroundings. Thankfully, that didn’t occur and 12 years later they proceed in combination as some of the discreet {couples} within the trade: the actress, who jumped to repute within the past due nineties during the collection Felicityhe has no social networks and he does now not replace Your Instagram Since September 2024. Even if within the time they labored in combination, now not the entirety used to be a trail of Rosas: “There have been days after we fought and I used to be smug and petty, and we needed to constitute a romantic second.”
“We now have now not but come to marry,” says the actor. The couple welcomed their first kid, Sam, in 2017 all over the recordings of the fourth season of The Americaons, wherein she concealed her intestine due to salads, coats and different particular results. They reside in combination in New York, at the side of the 2 kids that Russell has of an previous courting.
Now Rhys stars within the film Hallow Highway, the place he has controlled to seize within the position that his emotions play as a father. “I believe that while you develop into a father and also you permit the ones ideas … the concept that a kid is going thru what occurs within the film is terrible. I cry a lot more simply since I turned into a father for causes I have no idea, ”he defined in any other fresh interview with Folks.
The actors have controlled to create a circle of relatives dynamic this is certain, making an allowance for the nomadic paintings of each. “What we attempt to do is that one works when the opposite does now not. There are occasions after we are like ships that pass at night time, and that makes it a little difficult. We strive to not disturb circle of relatives existence. That is how we’ve accomplished so and up to now it sort of feels to paintings, ”he stated in any other interview with the American mag in June 2024.
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Hollywood
Oscar 2025 Awards: the place to peer the films nominated in Mexico | Oscar awards | Cinema
The easiest level of the awards season on the horizon. A month after the announcement of the Hollywood Academy of the flicks nominated for the 97th version of the Oscar Awards, the result of the gala stays an unknown. On paper, the Opera-Musical arguable Emilia Pérez It began as the large favourite with 13 candidacies, a report for a non -English speech movie; On the other hand, the talk derived from the offensive messages of Karla Sofía Gascón and the demarcation of each Netflix and the director himself, Jacques Audiard, have lowered the triumphalist expectancies of Flime.
Emilia Pérez is adopted WICKED and The Brutalist with ten nominations every; and a step beneath the Mystery political Conclave And the Bob Dylan biographical movie, A whole strangerwith the potential for 8 statuettes. With the votes of the Oscar closed since February 18, the general verdict might be recognized to the gala, probably the most glamorous evening in Hollywood that brings in combination a constellation of stars of the leisure trade. This yr, the Oscar supply will happen on March 2, 2025 on the Dolby Theater in Los Angeles. In the meantime, the be offering to peer probably the most award -winning characteristic motion pictures of the season is sent between film theaters and platforms of streaming To experience at house.
It may be noticed in: Cinemas from Mexico As of February 6
It may be noticed in: Max
It may be noticed in: Cinemas from Mexico As of January 23
Can also be noticed: Cinemas from Mexico As of February 20
Can also be noticed in MUBI
It may be noticed in: Cinemas from Mexico As of January 30
It may be noticed in: Cinemas from Mexico and Amazon High
Can also be noticed: Cinemas from Mexico Since January 16
It may be noticed in: Cinemas from Mexico Since January 9
Nickel Boys
It may be noticed in: Amazon High
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Hollywood
The place to look the ten nominated for easiest movie within the Oscar 2025 from america | Oscar awards | Cinema
The Oscars are able for his or her nice night time. With a extra numerous variety than in earlier editions, nominated productions mirror the most productive of the cinema of the final yr, masking quite a lot of genres and narratives. Many of those motion pictures are already to be had on platforms streamingwhilst others stay at the billboard or will quickly achieve virtual services and products. A couple of days after the rite that may grant essentially the most prestigious awards of the 7th artwork, the rustic has ready a listing with details about the place to look every one, at the side of a short lived abstract and their respective nominations. There’s nonetheless time to revel in them earlier than March 2, when the awards might be held on the Dolby Theater in Los Angeles.
Emilia Pérez
https://www.youtube.com/watch?v=layk_gj4cam
The talk Emilia Pérez He has monopolized the nominations with 13. Probably the most expected was once that of Karla Sofía Gascón as easiest actress, however the French drug site visitors class), easiest sound, easiest global movie and easiest make-up and hairdressing.
The place to look her? To be had in Netflix.
WICKED
https://www.youtube.com/watch?v=6comyelsz4c
Broadway’s a hit musical continues to harvest triumphs. Beneath the course of Jon M. Chu and with the spectacular performances of Cynthia Erito and Ariana Grande, the primary installment of Hollywood’s fable in response to a identified musical has been identified with 10 Oscar nominations: Very best movie, easiest actress for Ento, easiest distribution actress for massive, easiest soundtrack, easiest manufacturing design, higher make-up and coiffure, higher visible results, higher visible impact Meeting and higher sound.
The place to look her? It’s to be had at Amazon High, Apple TV and Vudu.
The Brutalist
https://www.youtube.com/watch?v=gdrxpahiew4
Directed by way of Brady Corbet, the movie a couple of Jewish architect to which Global Conflict II takes to america and 50 Soundtrack, higher unique script, easiest manufacturing design, higher images and easiest meeting.
The place to look her? It’s recently to be had at Amazon High, Apple TV and Vudu.
Conclave
https://www.youtube.com/watch?v=t915azmyebg
Conclave He has established himself as one of the most nice favorites of the season. With a plot on human and divine affairs that happen within the Vatican, it’s been identified in 8 classes: Very best Movie, Very best Director, Very best Actor (Ralph Fiennes), Very best Supporting Actress (Isabella Rossellini), easiest meeting, easiest tailored script, higher manufacturing design and easiest images.
The place to look her? To be had in streaming In Peacock and to hire in top video, voodues and peacock.
A Whole Unknown
https://www.youtube.com/watch?v=fdv-cs5O8MC
The tale of the way Bob Dylan started to be successful, starring Timothée Chalamet, has been a good fortune within the film theaters and within the awards season. This movie has been identified in 8 different classes: Very best Movie, Very best Actor (for Chalamet), Very best Dispensed Actor (Edward Norton), easiest forged actress (Monica Barbaro), easiest director, easiest dress design, easiest tailored script and easiest sound.
The place to look her? To be had at Amazon High, Apple TV and Fandango At House.
Anora
https://www.youtube.com/watch?v=GUPKFVXMTDW
Sean Baker’s new jewel has captivated each the general public and grievance. The tale of a intercourse employee of a New York membership this is wrapped in an sudden entanglement with the son of a Russian oligarch that turns into obsessed along with her has been identified with six nominations: easiest movie, easiest course, easiest actress (Mikey Madison), easiest forged actor (Yura Borisov), easiest unique script, easiest meeting.
The place to look her? To be had at Amazon High, Apple TV and Hulu.
Dune: Section two
https://www.youtube.com/watch?v=way9dexny3w
Dune: Section two He has controlled to consolidate as one of the most nice favorites. Directed by way of Denis Villeneuve, this science fiction movie is nominated in 5 classes: Very best movie, easiest manufacturing design, easiest images, higher visible results and higher sound.
The place to look her? To be had in Max and Netflix, and for hire in top video.
The substance
https://www.youtube.com/watch?v=Q4Z5V2M7AE4
This yr, The substance He has controlled to spotlight with nice pressure for his historical past concerning the recent fight for the passage of time, and the way this particularly impacts girls. Directed by way of Coralie Fargeat, the movie has received 4 key nominations: easiest movie, easiest unique script, easiest director, easiest make-up and coiffure, and easiest actress for Demi Moore, who has been broadly praised for her interpretation. Along with Karla Sofía Gascón, Moore has established himself as one of the most favorites to take the statuette.
The place to look her? It’s to be had in MUBI and in addition for hire in High Video and Apple TV.
I am nonetheless right here
https://www.youtube.com/watch?v=gdunv808yf4
On this version of the awards, Brazil has earned crucial position with I am nonetheless right here (Ainda this), A tale concerning the spouse of a political candidate all over the Brazilian army dictatorship directed by way of the filmmaker Walter Salles. The movie has accomplished 3 nominations: Very best movie, easiest overseas movie and easiest actress for Fernanda Torres, who received the Golden Globe.
The place to look her? These days in cinemas; It’s anticipated to be to be had for streaming on call for quickly.
Nickel Boys
https://www.youtube.com/watch?v=-2qz429ruzw
Nickel Boys He has stood out as one of the most large surprises on this class. In accordance with Colson Whitehead’s novel and directed by way of Barry Jenkins, the movie has 3 nominations: Very best movie, easiest tailored script and higher meeting.
The place to look her? It’s to be had at Amazon High, Apple TV and Fandango At House.
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The most productive dietary supplements for a pores and skin and an affect mane
South Korean singer Wheesung is located lifeless at his place of dwelling in Seoul
Britney Spears reopens on social networks dancing a music Dejustin Timberlake
The most productive dietary supplements for a pores and skin and an affect mane
South Korean singer Wheesung is located lifeless at his place of dwelling in Seoul
Britney Spears reopens on social networks dancing a music Dejustin Timberlake
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