Is generative synthetic intelligence Hollywood’s pal or foe? A brand new studio enterprise, which has won backing from Peter Chernin and venture-capital company Andreessen Horowitz, is enthusiastically within the latter camp — embracing gen AI as an influence software for creatives.
Promise says it’s going to produce movies and TV presentations and “pioneer new codecs, empowering each gen AI artists and established Hollywood ability to convey bold, ingenious visions to lifestyles.” A key piece of the startup’s trade type is proprietary device that may facilitate “a reimagined manufacturing procedure.”
The corporate’s trio of founders have digital-media bona fides: CEO George Strompolos is the previous founding father of author community Fullscreen; president/COO Jamie Byrne, a YouTube content material govt who helped release the platform’s author revenue-sharing program; and leader ingenious officer Dave Clark, a marketer, industrial director and AI filmmaker comprises brief movie “Battalion,” following the one Black unit to reach on Omaha Seashore in Normandy throughout Global Battle II.
Primarily based in L.A.’s Venice community, Promise raised a seed spherical of investment from Peter Chernin’s North Street Co. studio and Andrew Chen of venture-capital company Andreessen Horowitz (a16z). The volume of the funding isn’t being disclosed. These days, Promise has mixture of about 10 full- and part-time workers. When the corporate initiates energetic productions, headcount will “ramp up” in keeping with the manufacturing’s wishes, a rep mentioned.
Chernin up to now invested in Strompolos’ Fullscreen, which bought a majority stake to AT&T and Chernin Crew in 2014, in what would develop into their Otter Media digital-video three way partnership. In 2020, previous to AT&T’s sale of WarnerMedia to Discovery, the Fullscreen department was once wound down.
Chernin mentioned in a remark, “There’s something undeniably thrilling about generative AI, and we’re bullish on George and Promise’s talent to empower storytellers. This group understands that prioritizing artists and creatives is the one method as we start to practice generative AI into the ingenious procedure, and Promise has probably the most creative and user-friendly type we now have noticed.”
Strompolos mentioned Promise is making an investment in a brand new magnificence of gen AI ability “who mix conventional filmmaking chops with state-of-the-art technical experience, environment a brand new usual for top of the range storytelling enabled by way of AI.”
“We consider this can be a transformational second in leisure and a studio should be constructed from the bottom up — across the artists, the tech and a brand new workflow — with a purpose to free up its complete attainable,” Strompolos mentioned.
Consistent with Byrne, Promise is “championing” gen AI artists and forming partnerships with “a wide vary of rights-holders to convey their tales to lifestyles.” The corporate’s objective, Clark mentioned, is to “domesticate an area the place storytellers from all backgrounds can discover daring concepts, take dangers and push the bounds of storytelling.”
Promise is growing a device product known as MUSE, billed as a brand new roughly manufacturing workflow gadget that integrates “the most recent gen AI generation” during the ingenious procedure “in a streamlined, collaborative and protected manufacturing surroundings, enabling artists to convey the highest-quality paintings to the display.”
The corporate’s complete title is “Promise Complicated Creativeness Inc.” Its web page is at promisestudios.com.
Promise is promoting open task roles on the corporate together with gen AI administrators, gen AI symbol and movement artists, 3-D artists, and a program lead for gen AI artist construction.
Pictured above, l. to r.: Promise founders leader ingenious officer Dave Clark, CEO George Strompolos, president/COO Jamie Byrne
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